NYSE: RKT Launch

When Rocket Companies announced their IPO in 2020, the organization spread the news in a big way. The campaign went from New York, New York to Silicon Valley, California. All creative deliverables leaned into Rocket’s signature “kaleidoscope pattern.” This dynamic and kinetic pattern is composed of geometric shapes and evokes the energy and connectivity of the business and it’s team members. The pattern came to life in video assets in Times Square and in static placements online and in print.