RKT Annual Report System (2021/2022)
Since Rocket became a publicly-traded company with the New York Stock Exchange, an annual report became a new requirement. Along with our legal partners, I worked to create a striking visual system of documents for our shareholders. We leaned into our bright and whimsical illustrations, bold celebratory patterns and big infographics as a way to spotlight success as a newly public company.
I’ll “Cheers” to that!
When our first annual report made it up to the C-Suite level review, our team was prepared for loads of feedback…. which is why were thrilled to find it out the first draft was 98% approved. In fact, we were praised with this exact message from a very meticulous executive, “This is an excellent document. Well done. I’m ready to buy more shares!!”