RKT ANNUAL REPORT SYSTEM (2022/2023)
Annual Report season followed the release of Rocket’s recent visual enhancements. With these new visuals, I created a bold and striking cover series that prominently featured the company’s signature “Rocket O” with a large gradient shadow. Since the Proxy Report is a forward-looking document, the “Rocket O” leads the viewer inside. Conversely, the Annual Report summarizes the past year, so on this document, the “Rocket O” wraps around the back. The interior of both reports utilized the refreshed illustrations, pictograms and subtle use of gradients, complemented by plenty of white space.
ESG Report
Along with the Proxy and Annual Reports, Rocket delivered a digital-only ESG report. The cover utilized a consistent visual treatment with gradient shadows and a stark white background.
She’s A BEAUT!
After another year of hard work, the Annual Report team was thrilled to get rave reviews from Rocket’s C-Suite leadership on our final deliverables. One executive even said she “was inspired by it’s beautiful design.”
